Privacy policy
Aura International Limited, doing business as GemsExcellence (“GemsExcellence,” “we,” “us,” or “our”), respects your privacy and is committed to handling your personal data responsibly.
This Privacy Policy explains how we collect, use, disclose, and protect personal data when you visit www.gemsexcellence.com (the “Site”), contact us, subscribe to our newsletter, make a purchase, request a consultation, or otherwise interact with us.
By using our Site, you acknowledge this Privacy Policy.
1. Who we are
GemsExcellence is operated by:
Aura International Limited
1702 Waga Commercial Centre
99 Wellington Street
Hong Kong SAR
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:
info@gemsexcellence.com
2. What personal data we collect
We may collect the following categories of personal data.
A. Information you provide to us
This may include:
• your name
• email address
• phone number
• billing address
• shipping address
• order details
• consultation or enquiry details
• messages you send to us by email, website forms, WhatsApp, or other channels
• newsletter subscription details
• any other information you choose to provide to us
B. Transaction and order information
If you place an order or request services from us, we may collect:
• items purchased or requested
• transaction details
• delivery details
• customer service records
• limited payment-related records necessary for order administration, accounting, fraud prevention, and customer support
Payment card information is processed by our payment service providers, such as Shopify Payments and related payment partners, and is not stored directly by us except for limited transaction or reference details made available to us for business administration purposes.
C. Information collected automatically
When you visit the Site, we and our service providers may automatically collect certain technical and usage information, including:
• IP address
• browser type
• device type
• operating system
• pages viewed
• time spent on pages
• referring website
• approximate location derived from IP address
• cookie identifiers and similar online identifiers
• interactions with our Site and advertisements
D. Information from third parties
We may receive information from third parties that help us operate our business, including:
• Shopify and Shopify-related services
• payment service providers
• analytics and advertising providers
• email and communications providers
• messaging providers
• shipping and logistics providers
• customer review or website functionality tools used on our Site
3. How we use your personal data
We may use your personal data for the following purposes:
• to operate, maintain, and improve our Site
• to process and fulfill orders
• to arrange delivery, returns, or related customer service
• to respond to enquiries, consultations, and messages
• to communicate with you about your orders or requests
• to provide after-sales service
• to maintain internal records, accounting, and administration
• to detect, prevent, and investigate fraud, misuse, or security issues
• to analyze Site traffic and performance
• to measure the effectiveness of our marketing and advertising
• to send marketing communications where you have chosen to receive them or where otherwise permitted by applicable law
• to comply with legal, regulatory, tax, accounting, or compliance obligations
• to establish, exercise, or defend legal claims
4. Direct marketing
If you subscribe to our newsletter or otherwise consent to receive marketing communications from us, we may use your name, email address, phone number, and preferences to send you updates about GemsExcellence, including new collections, events, editorial content, and selected product news.
You may opt out of marketing communications at any time by:
• clicking the unsubscribe link in a marketing email
• contacting us at info@gemsexcellence.com
• messaging us directly and asking to be removed from marketing communications
We do not sell your personal data and we do not provide your personal data to third parties for their own direct marketing purposes without your consent.
5. Cookies and similar technologies
We use cookies and similar technologies to support the operation of our Site and to understand how visitors use it.
These technologies may include:
• essential cookies required for Site functionality
• analytics cookies
• advertising or measurement cookies
• similar technologies such as tags, pixels, and scripts
We may use tools provided by third parties, including Google, to measure website traffic, understand user behavior, improve the Site, and evaluate advertising performance.
Depending on how these tools are configured, they may collect information such as:
• pages visited
• time spent on the Site
• browser and device information
• IP address
• referral source
• interactions with our content or advertisements
You can manage cookies through your browser settings. If a cookie banner or consent tool is used on the Site, you may also manage your preferences there. Disabling certain cookies may affect Site functionality.
6. Google Analytics and Google advertising tools
We use Google Analytics and may use related Google advertising or measurement tools to understand Site usage and marketing performance.
Google may use cookies and similar technologies to collect information about your use of the Site. For more information on how Google collects and processes data in connection with Google Analytics, users should consult Google’s own materials and privacy information.
If you prefer, you may also use browser settings or available Google tools to manage certain analytics preferences.
7. WhatsApp and other communications\
If you contact us through WhatsApp, your communications may be processed by WhatsApp and its affiliated providers in accordance with their own terms and privacy practices, in addition to our handling of the information you choose to share with us.
We use information from WhatsApp, email, and website forms to respond to your enquiries, assist with consultations, and maintain customer service records.
8. When we share your personal data
We may disclose your personal data to the following categories of recipients where reasonably necessary for the purposes described above:
• our employees and authorized personnel
• Shopify and related ecommerce infrastructure providers
• payment processors and payment-related service providers
• Zoho or other email / communication providers
• Google and related analytics / advertising service providers
• WhatsApp / messaging providers
• shipping, delivery, and logistics providers
• professional advisers, including legal, accounting, audit, or compliance advisers
• technology providers and Shopify app providers that support Site features such as search, reviews, translation, wishlist, messaging, merchandising, or related functionality
• government authorities, regulators, law enforcement, courts, or other third parties where required by law or necessary to protect our rights
We do not sell personal data.
9. International transfers
GemsExcellence is based in Hong Kong, but some of our service providers may process or store data in other jurisdictions.
By interacting with our Site or providing us with personal data, you understand that your information may be transferred to and processed in places outside Hong Kong, including jurisdictions where our service providers operate. We take reasonable steps to ensure that such transfers are handled with appropriate safeguards and contractual protections where required.
10. How long we keep your personal data
We keep personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:
• fulfilling orders and providing services
• maintaining customer service records
• complying with tax, accounting, and legal obligations
• resolving disputes
• enforcing our agreements
• maintaining appropriate business records
Retention periods may vary depending on the type of data and the purpose for which it was collected.
11. Your rights
Subject to applicable law, you may have the right to:
• request access to personal data we hold about you
• request correction of inaccurate personal data
• withdraw consent for direct marketing
• ask us to update or delete certain personal data, where appropriate
• request that we stop using your data for certain purposes where permitted by law
To make a request, please contact us at info@gemsexcellence.com.
We may need to verify your identity before responding to your request.
12. Data security
We take reasonable technical and organizational measures to protect personal data against unauthorized or accidental access, processing, erasure, loss, or use.
However, no website, transmission method, or storage system can be guaranteed to be completely secure. You provide information to us at your own risk.
13. Third-party links
Our Site may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or policies of those third parties. We encourage you to review their privacy notices before providing personal data to them.
14. Children
Our Site is not directed to children, and we do not knowingly collect personal data from children through the Site.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “Last updated” date. Your continued use of the Site after changes are posted indicates your acceptance of the revised Privacy Policy.
16. Contact us
If you have questions, requests, or complaints relating to this Privacy Policy or your personal data, please contact:
Aura International Limited / GemsExcellence
1702 Waga Commercial Centre
99 Wellington Street
Hong Kong SAR
Email: info@gemsexcellence.com